![]() ![]() Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Note: All point of interaction (POI) locations that accept Maestro must display a Maestro Mark at parity (in terms of size, frequency, color treatment and location) with all other acceptance marks (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Illustrative, but not exhaustive, examples of compliant displays follow. Access mark marketing materials (i.e., promotional signage, checkout lane dividers, etc.) are not required to include Maestro branding. ![]() In a digital environment, when displaying an access mark checkout option, Maestro branding is not required to be displayed if (1) the cardholder can readily navigate from the screen displaying the access mark checkout option to a screen displaying a checkout option where the Maestro branding is appropriately displayed or (2) Maestro branding is appropriately displayed prior to payment confirmation, when use of an access mark checkout option is the only available checkout option. If both Mastercard and Maestro branding are present, Mastercard must appear in the first position and Maestro in the second position.Īt the point of interaction, Maestro branding, including the decal stickers, must be afforded similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision), except in the e-commerce environment as follows. It can be as simple as establishing new design standards that could be as simple as a small tweak to a logo, new messaging, new color palette, fonts, or layout.Note: As used on, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.Īll Maestro® branding, including the decal stickers, must be displayed at the point of interaction where payment options and/or access marks are presented.Īt the point of interaction, Maestro branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks displayed. Is your current brand outdated or out of touch with your target audience? A brand refresh is a powerful process that helps a company to realign with its unique position in the marketplace and reinforce the value of the brand.Ī brand refresh maintains a visual association of how a brand was perceived previously. Our design team can help you develop and establish a Brand Guide that will go into as much detail as needed, with the foundation of logo use, selected fonts and approved colors. It can be expressed in the form of voice, packaging, atmosphere, culture, colors, typefaces, online presence, signage, employees, experience and a logo. ![]() BrandingĪ brand is more than a logo, it’s a company’s collection of visual and emotional expressions, both physical and intangible, that affect what people think of the company and its products and services. We’ve created hundreds of logos for all industries – healthcare, real estate, start-ups, tech, restaurants, retail shops, construction, lawyers, doctors and more. ![]() Logo DesignĪ logo is an essential asset to any business. Our expert Tucson design team can help you develop a unique logo that represents your company and establishes your brand identity. We help our clients stand out from the crowd and get recognized. Are you in need of a new logo design or simply want a brand refresh? You’ve come to the right place! Cirrus Visual has a well-established team of designers who specialize in logo design and corporate branding. ![]()
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